Determining the elements of the marketing mix

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Question

What is the most important factor to consider when determining the elements of the marketing mix? What factors influence the price of a product? What product characteristics encourage heavy advertising? Little advertising? Why? How does research help advertisers meet the challenge of the three Rs of marketing? Which kind of research data is more expensive to collect, primary or secondary? Why? Which of the major surveying methods is most costly? Why?

Reference no: EM133622852

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