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Determining the distribution channels

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Reference no: EM132392168

Distribution Channels

Instructions

It was about 20 years ago that most banks typically only used one distribution channel (their branches). However, since that time they have dramatically expanded the number of channels that they use (in person, online, phone, and mobile). Below is a list of common distribution channels for a bank. Answer the following questions regarding your thoughts on how the distribution channels have changed how people do their banking.

Direct & Indirect Channels

Direct: Branches-Phone (call center)-Internet Banking-ATM-Personal Banker (staff to directly look after customers)-E-mail-Mobile Phone Messages

Indirect: Third Party Retailers-Mortgage/Loan Brokers-Financial Advisers-Referrals From Independent Internet Sites

  • What are some of the banking direct and indirect channels you use most? Why?
  • How have these distribution channels changed the way you do banking over the last 10 years?
  • In your opinion, which distribution channel from the list above has had the largest impact on consumer behavior? Why?
  • What changes do you think will be made in the future to add/change distribution channels in banking?

Reference no: EM132392168

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