Determining the current status of the brand

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Reference no: EM133384711

Assignment:

CASE STUDY: "HINDU: REVITALIZING A COLOMBIAN TEA BRAND"

As a brand manager, how would you use the 4 steps of brand repositioning

1. Determining the current status of the brand/

2. Determining what does the brand stand for today.

3. Developing the brand positioning platforms/

4. Refining the brand positioning & management presentation) to reposition the brand?

Make reference to the insights the company had and the two campaigns the company ran: Vive lo naatural & Vivo el momento.

Reference no: EM133384711

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