Determining the current and future needs and preferences

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Reference no: EM13146012

Market intelligence (MI) is: (Points : 5) The process of acquiring and analyzing information in order to understand the market (both existing and potential customers). Determining the current and future needs and preferences, attitudes, and behavior of the market. Assessing changes in the business environment that may affect the size and nature of the market in future. All of the above.

Reference no: EM13146012

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