Determining the correct marketing mix

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Reference no: EM133271967

Assignment:

Question:

1. No matter what marketing media are used, determining the correct marketing mix for your company is always important. Discuss how digital media might affect the marketing mix.

2. What do each of the following e-marketing issues entail: addressability, interactivity, accessibility, connectivity, and control. How would you address each of those 5 issues?

Reference no: EM133271967

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