Determining the cohesiveness and synergy

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As the V.P. of Marketing, you recognize that your sales force has lacked cohesiveness and synergy. You have recently been tasked by the CEO with revamping the sales process and must be able to count on your sales people to come together as a team if this is to be successful. Your CEO realizes that the sales force is not a cohesive group and has recommended some type of Adventure Learning activity. You have had experience in the past with Action Learning and have decided that this is the best approach to use for this project if you are going to get the team to communicate better and have a more effective partnership. You need to present your plan on how you will tackle this sales process project. How would you explain your decision?

Reference no: EM131514360

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