Reference no: EM131172093

Business Intelligence

Three core functions of Business Intelligence (BI) are query, reporting, and analytics. Queries are one way to access a particular view of the data or to analyze what is happening or has happened. For operational BI, data is typically accessed or distributed via reports. Data mining and predictive analytic tools are used to find relationships that are hidden or not obvious, or to predict what is going to happen. For instance, data mining can identify correlations, such as which factors--a prospect's income, education, age, last purchase amount, and so forth--were most closely related to a successful response in a marketing campaign.

 

Some data mining, predictive analytics and other analytical tools can be used directly by users, but some are too complex for them to understand and use. Knowing how to interpret and act on the results of queries, reports, or analytics depends on human expertise.

• Discuss Business Intelligence (BI) flaws that contribute to BI failure.

Once you have posted your response into the Message field on the forum, your next step is to peruse the postings of your fellow classmates. See the SBT Discussion Rubric for how you will be evaluated for this activity.

Use the subject line as an advanced organizer to allow your classmates and the instructor to have some idea of what you're posting is about, for example a subject line "response to discussion question" is not appropriate. Your responses to fellow students should contain substance, should be more than just opinion, and must go beyond a simple agreement or disagreement.

Initial posts should be at least 150 words in length. Reply posts should be at least 50 words in length.

Compose your work using a word processor and save it, as a Plain Text or an .rtf, to your computer. When you're ready to make your initial posting, please click on the "Create Thread" button and copy/paste the text from your document into the message field. Be sure to check your work and correct any spelling or grammatical errors before you post it.

Discussions are worth 20% of the final grade. Review the SBT Discussion Rubric located in the "Start Here" section of the course for more information on grading criteria.