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Determining the business climate

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Business climate

French producers of foie gras (fattened duck or goose liver) worried about _____ when they heard of California's plans to enact a law banning the sale of the delicacy.

import taxes

purchasing power

policy uncertainty

U.S. startup, MotorShoes, sells athletic shoes with wheels and a small motor that can allow the wearer to reach speeds of up to 10 miles per hour using a handheld remote control. Company founders think the shoes would sell well in big cities with large commuter bases. When searching for countries to expand sales to, the founders would want to identify countries with:

  • high political risk
  • high purchasing power
  • low market growth
  • low GDP

Reference no: EM132278486

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