Determining the branch of measurement

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Reference no: EM131025054

1. Scaling is the branch of measurement that involves the construction of an instrument that associates qualitative constructs with quantitative metric units.

2. Describe the various scaling techniques used in business research

3. A researcher is interested to evaluate hotels on the following attributes: Convenience of location, friendly personnel and the value of money. Design a questionnaire using likert scale to accomplish this task.

Reference no: EM131025054

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