Reference no: EM133696420
Assignment:
1. DETERMINING MARKETING CHANNELS
Your boss reviews the current marketing channels, which are the communication methods and tools that deliver the company brand and products to the public. He says that we currently email many of our repeat customers sales and deals, and we also use our social media marketing channels. Also, we have Twitter, Facebook, and Instagram accounts actively promoting our brand and jewelry.
One of your coworkers asks, 'So, if we have all of those social media marketing channels in use, why would we need to use any other types of marketing channels?'
Your boss considers this question and then responds, 'It is important to use various marketing channels to reach all of our target audiences. Not everyone is connected with social media, and it is important to reach all of our clients. For example, an older generation of customers loves our specialty jewelry, but many of them are not completely comfortable with newer technological tools.'
You agree with your boss and feel the company would not benefit from using only social media marketing channels as the sole means of promotion, yet you wonder how the team might be able to integrate social media marketing channels into a broader marketing campaign.
DIRECTIONS:
1. Describe what your approach would be in determining the appropriate marketing channels for the business?
2. Branding in Social Media Marketing
A brand is a name, symbol, logo, mix of colors, tagline, or a combination of these that signifies a specific company, its products, and its services. Think of your favorite sports team, cereal, or car. Does any particular logo, mascot or tagline immediately come to mind? If so, these things have been well branded. Which is a good thing, as customers identify with brands and will pay higher prices to own certain brands.
If a brand signifies quality and style it builds the foundation to market an entire line of products and services, and profits will follow. Creating a unique brand is essential to the success of a company, and social media channels are a huge part of this. Your plan:
- How Can Businesses Use Social Media For Branding?
- What Is Your Strategy?
When building your brand, it's important to understand that Facebook, Twitter, Google+, Pinterest, and other social networks have slightly different features to offer. By concentrating your efforts on how to use each channel as a part of your social network branding strategy, your brand will reach heights that were previously unimaginable.