Determining the ama statement of ethics

Assignment Help Business Law and Ethics

Reference no: EM131804732

Question: Gary Caplan has developed a new "energy drink" designed to burn calories while sleeping, which he intends to market to grossly overweight consumers. According the Center for Disease Control and Prevention, 20 percent of Americans are obese. Gary's mother, a doctor, argues that it's unethical to target the obese-that they are as vulnerable a target market as the elderly and children.

Questions: 1. Is Gary targeting a "vulnerable" market?

2. Does the AMA Statement of Ethics address this issue? Go to marketingpower's website and review the statement. Then write a brief paragraph on what it contains that relates to Gary Caplan's marketing decision.

Reference no: EM131804732

Questions Cloud

Which type of ethnic restaurant seemed most foreign : Was there a meal or type of food that you particularly liked? Disliked? Which type of ethnic restaurant seemed most foreign to you?

Treatment of indigenous people : What suggestions would you make to the Brazilian government to improve their treatment of indigenous people, so they don't follow in the footsteps of the United

Prepare a statement of net assets for miami state college : Miami State College had the following account balances as of June 30, 2012. Prepare, in good form, a Statement of Net Assets for Miami State College as of June

Aggregate planning without any adjustment : (1) Please show me the aggregate planning without any adjustment.(2) Please show me the aggregate planning with the condition of " No shortage allowed".

Determining the ama statement of ethics : Does the AMA Statement of Ethics address this issue? Go to marketingpower's website and review the statement. Then write a brief paragraph on what it contains.

Find ways to enhance market power by pooling : Find ways to achieve economies of scope by leveraging assets and capabilities across business units.

Discuss what you believe your biggest challenge : Read the article about the Cross-Cultural Communication Competence Model and provide a brief overview of the key aspects of each of Cross-Cultural Communication

Variety of recreation and leisure products : SummerFun, Inc., produces a variety of recreation and leisure products. The production manager has developed an aggregate forecast:

Understanding of the structure of a moderately : Analyzing this case requires an understanding of the structure of a moderately formal operational message:

User Account

All Pages