Reference no: EM133284550

The very first Al-Baik restaurant opened its doors in Jeddah, Saudi Arabia, in the year 1974 (N.d., 2022). This restaurant chain is well-known for the unique marinade that they use on their chicken and the way that they fry it. As of 2015, there were more than two hundred Al-Baik shops around the kingdom of Saudi Arabia, and the company has plans to expand internationally (N.d., 2022). The chicken at Al-Baik is first prepared by marinating it in a unique mixture of spices, and then it is roasted until it is golden. There are a variety of sides that can be served alongside the chicken, including French fries, rice, and beans. At Al-Baik, you may get a variety of foods, including sandwiches, wraps, salads, and sweets. Both Saudis and visitors from other countries have expressed a strong preference for shopping at the malls that are part of the Al-Baik network. At these dining establishments, there is a well-earned reputation for tidiness, friendliness of the staff, and outstanding cuisine. Over the years, Al-Baik has been recognised and honoured in a variety of different ways for its status as one of the most successful quick-service restaurants in Saudi Arabia. This is a great chance to increase exports as the company looks to grow internationally.

1. Explain AL-BAIK cost analysis, determining, the cost of exporting the in the United States. This analysis must all real costs related to the business opportunity. Provide a costing sheet along with your detailed analysis.

2. Must determine a suitable pricing strategy that will be competitive, cover costs, and provide a profit margin compared to what you could achieve with a similar product by operating in the domestic Saudi market. Must consider all relevant factors associated with United States.

3. Provide a recommendation of whether or not this business opportunity is actually feasible based upon these criteria. Refer to the collected data to support the claim.