Reference no: EM132352809 , Length: word count:1200

Event Venue Management Assignment - Programming and scheduling Case Study

Learning outcomes addressed - This assessment addresses the following learning outcomes: Examine the contribution of venue management processes, systems and technologies in revenue generation.

Assessment Brief: Refer to the case study document 'Outdoors Sports Venues Infrastructure Policy' and undertake the following:

Note: any venues you select and use in your assessment must be listed in this document. Additionally do not contact the council, there is sufficient information in their document to undertake this assessment.

1. Why were these particular components chosen? What was council's intent for each component and additionally what was their intent collectively through this policy? i.e. what were they seeking to achieve by using all 4 components?

2. Choose 8 venues from the list in Appendix 1.

Apply the venue classifications in the class course content to each of the 8 venues/site/ground i.e. classify/label each as (for example) purpose built, single-use or multi-use, then validate your choice of classification i.e. provide an explanation as to why you have chosen and applied that particular classification to (each respective) venue/site/ground.

3. A. Explain how good asset management practices can assist in supporting the amenities listed in Appendix 1. You must use a minimum of 5 amenities as examples and may choose the same site/venues you specified in Question 2.

The required writing style here is a practical one [not academic] i.e. write as if you were a council staff member trying to determine the best approach to manage your sites/assets. Use a normal business style/approach to your response and provide some real asset management practice examples.

B. Your response should:

• State what the approach or practice is;
• Confirm the overall intent of this approach / practice application;
• State what key works should be done or addressed [min of 3 & max of 5];
• Explain and validate your choice of practice/approach and tasks - confirm WHY these are important and HOW each would be of benefit.

4. Discuss how Council determines the success of their sporting pavilions (this requires analytical reading & writing).

Read Sections 4.1 & 4.2 (4.3 if choosing a tennis site), then discuss the factors in general. For example, whether their approach to priority of design is sensible, and why or why not, or whether these criteria (state which ones) produce the required outcome for the 'amenity standards' of the relevant categories such as neighbourhood, local, district and regional venues, and why/why not.

Incorporate examples in your responses clearly stating which venue, how it's a relevant example (and what of) as well as relating this back to the policy.

5. Council's approach to venue use leans towards multiple purposes presumably to offset the operational running costs and likely to avoid the need to build more venues. The following mimics tasks council staff might use to determine venue use policies, as well as a pre-cursor to venue design.

A. Identify 2-3 venues [from Appendix 1), explain their uses & likely revenue sources and classify each using council & venue classifications.

B. Critically analyse council's revenue generation approach to their sport / event venues using your chosen venues. Provide your opinion as to what they could do differently or how they could maximize what they currently do. Be clear about what the likely benefit would be and ensure it's realistic.

Assessment Brief - As we have changed what needs to be delivered from the brief, please find below.

1. List and explain the 4 components for the development and renewal of infrastructure

2. Please develop a table with the following information:

a) Choose 8 facilities

b) List the playing fields at these facilities

c) List the playing fields addresses

d) Classification of each playing field

e) Type of facility (e.g. single use)

f) Justify your choice from 2. e)

3. a) Explain how good asset management practices can assist in supporting amenities in Appendix A Table.

b) Use 5 amenities as examples of how your response to 3) would assist the amenities

c) Explain Council's aim/s for the Infrastructure Policy.

d) Explain Council's priority for support infrastructure work

4. a) Discuss Council's priority for sporting pavilions redevelopment

b) Use 2 amenities as examples of how 4. a) would work on the amenities. (There is a process to follow to determine)

5. Choose 3 facilities

b) List and explain how they currently generate revenue

c) List at least 2 other ways they could generate revenue.

Attachment:- Event Venue Management Assignment Files.rar