Determines the sampling control in a mail study

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Which of the following is FALSE?

In recent years, one of the keys to using a mail questionnaire is the ability to direct the questionnaire to a specific individual, not just a position (e.g., Vice President of Marketing).

The quality of the mailing list determines the sampling control in a mail study.

Mailing lists to serve as the sampling frame for a mail survey may be generated internally by the firm or purchased externally.

Mail questionnaires typically provide more sample control than telephone or personal interviews.

Reference no: EM131037074

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