Determined the appropriation-settled on the media scheme

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Reference no: EM133638450

Assignment:

Kimball, a marketing director, has been working hard on an advertising campaign that he believes will be very successful. He has identified and analyzed the target audience, specified the goals, created the platform, determined the appropriation, settled on the media scheme, crafted the message, and implemented the plan. What critical step has he omitted?

Reference no: EM133638450

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