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Assignment:
Task -The External and Internal Environment
1. Identify and critically analyse the external and internal environment for Zara using relevant models.
2. Discuss in more detail what you consider to be the 3 most critical factors emerging from your analysis.
3. Determine Zara's current sources of competitive advantage and critically evaluate how they maintain and build on this competitive advantage.
4. Support your arguments with academic literature and references to other similar real companies.
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