Determine your pricing objectives

Assignment Help Marketing Management

Reference no: EM13733176

You have developed a new line of high-end organic balsamic vinegars. Several of your varieties are being used in restaurants in Chicago and have been well accepted by chefs and customers. You have decided to launch the product in both the retail and wholesale markets.

Determine your pricing objectives and develop your pricing strategy. Support your decisions.

Using the following information, apply your strategy and determine your pricing as well as break even in units. Support your decisions and rationale with at least 5 outside sources in APA format.


Bottle, Label and Production (direct material and labor)	$9.12 per 12 oz. bottle
Advertising & promotion	$218,000
Company Overhead	$354,000


Bottle, Label and Production (direct material and labor)	$9.12 per 12 oz. bottle
Advertising & promotion	$218,000
Company Overhead	$354,000

Reference no: EM13733176

Questions Cloud

Comprehensive description of tangible attributes : New Product Strategy - comprehensive description of tangible and intangible attributes of the product, "type" of product, form of strategy option used for this new product development, differentiation and positioning strategy

How did the national film industries of europe cooperate : How did the national film industries of Europe cooperate in combating the influence of American movies? Why were these cooperative efforts halted at the end of the 1920s?

Revenue-generating departments : Many people still believe that companies care little about human resource management compared to other revenue-generating departments. Explain why companies have this perception. Describe how you would convince the company's leadership of the valu..

Explain the profit maximizing or loss minimizing level : Explain the profit maximizing, or loss minimizing level of output and Define a normal profit and an economic profit. Are normal profits being earned in this example? Are economic profits present for this firm in this example?

Determine your pricing objectives : You have developed a new line of high-end organic balsamic vinegars. Determine your pricing objectives and develop your pricing strategy. Support your decisions

Write an essay on annexation of phillippines : Hey i need a paper done for my history 2 the topic is annexation of phillippines.

Practice of human resource management : 1. Discuss two major trends that are currently affecting the practice of human resource management. Provide examples of how a company's HRM practices might be affected by each trend.

Write a transcript of an interview with ronald reagan : Write a transcript of an interview with Ronald Reagan as if you were a Sunday morning political commentator and Ronald Reagan was alive today.

Do you concur with the dispute settlement decisions : Do you concur with the dispute settlement decisions in the World Trade Organization in this case? The panel report? The appellate decision? The arbitration ruling?

User Account

All Pages