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Problem: Marketing Management Pricing Strategies Essay
Pricing Strategies Assume you are the marketing manager for a local cable company. You have some direct competitors including AT&T U-verse and the Dish Network. Using the six steps outlined in your textbook for setting a pricing policy, prepare a report for your Vice President on your suggested pricing strategy for your service.
Be sure to include the following in your report:
1. Determine your price objective with your justification.
2. Determine the demand of your service and how this influences your pricing strategy.
3. Estimate your cost elements and analyze how this will influence the price of your service.
4. Propose a competitive price analysis.
5. Select your pricing method and determine your final price along with your justification.
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Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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