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Case: As we will be discussing throughout this course, the most important brand you will ever market is Brand YOU! Brand YOU is a process, using the same tools marketers have used to create Nike or Starbucks or Apple, to create personal brand. No matter what type of career you want, creating your personal brand will help you manage that career. A personal brand will help you determine who you are and what you want to do. It will help you differentiate yourself from other candidates when interviewing for a job.
For this discussion, let's start out by introducing yourself to your classmates to help us learn more about you. Write a paragraph or two describing your Brand YOU! Consider these questions:
Question 1: What makes you unique?
Question 2: What is your current or future career?
Question 3: What are your interests or something special about you?
Based on the above information, could you please give an "UNEXPECTED" target market for the footwear business?
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