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Determine which markets to target short versus long term

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Reference no: EM13730812

Case study- Oreo

Apply SWOT, Porter's Five Forces, or the BCG Matrix to analyze Kraft's strategic plan to expand into international markets. How would you determine which markets to target short versus long term? Connect your Oreo conclusions to how you would develop a strategy for a new product.

Reference no: EM13730812

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