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Question: Segmentation is used in marketing to determine where to market, who to market to, and what channels in marketing to use. Companies use a variety of resources to learn more about a specific market segment.
In your Discussion Board post this week, research your local zip code in some of the resources provided below. Enter your zip code to access information and review the information about the area. Describe the attributes of the segments. What strategies should marketers use if they were trying to reach people in this area?
Below are some internet resources on segmentation:
Discover Community Lifestyle and Demographic InformationThis site provides access to a tool you can use learn more about specific market segments using an area's zip code.US Census Bureau - Fact FinderThis site allows you to search for facts about communities in the United States.Census Business Builder: Small Business Edition
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
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Promotion strategies of the one's own developed website
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In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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