Determine where to market

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Reference no: EM133649425

Question: Segmentation is used in marketing to determine where to market, who to market to, and what channels in marketing to use. Companies use a variety of resources to learn more about a specific market segment.

In your Discussion Board post this week, research your local zip code in some of the resources provided below. Enter your zip code to access information and review the information about the area. Describe the attributes of the segments. What strategies should marketers use if they were trying to reach people in this area?

Below are some internet resources on segmentation:

Discover Community Lifestyle and Demographic Information
This site provides access to a tool you can use learn more about specific market segments using an area's zip code.
US Census Bureau - Fact Finder
This site allows you to search for facts about communities in the United States.
Census Business Builder: Small Business Edition

Reference no: EM133649425

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