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Question 1: Assess which of Michael Porter's basic strategies you will use to market this product and why.
Question 2: As you know from your reading, consumers have different product needs and use products differently. Segmentation seeks to group different demands and needs into clusters with similar demand patterns. Using the dimensions of market segmentation, determine and defend which markets you will target with your marketing plan. Outline your target market in detail.
Question 3: Justify the stages in the consumer decision making process for your selected product or service. Be sure to discuss how consumers evaluate alternatives and what mediums they use in the information search stage.
Question 4: Conduct research to determine where improvements should be made to your product or service line. Discuss these improvements and the estimated cost in developing and launching these enhancements. This could be a product line extension, a service improvement, new packaging, Web site enhancements, etc. The purpose of this element of the marketing plan is continuous improvement. You should justify the need of these enhancements based on your research, such as a review of the competition, feedback from customers, or a review of the marketing environment.
review the fashion channel case study.nbsp without performing the detailed quantitative analysis required to support a
Evaluate the five elements of the integrated marketing communications mix that were explored in this week's Key Concept Overview: Sales promotion, Merchandising, Packaging, Personal selling and Trade shows.
What raw materials, parts, and subassemblies will you need? What location (country/state/city) is best suited to provide the material? What tools and/or information can you use to negotiate the best prices for the materials needed to produce your p..
Analyze marketing strategies in reaching markets with their products or services. Continue with a detailed description of marketing management strategies used in the implementation of the marketing plan
"It is important to develop a strategic and co-ordinated approach to developing and staging events in a region.
Describe the things related to the brand inventories and analyze the firm's branding and marketing programs (Elements, current marketing programs, POPs).
Select 3 current event topics from following. Briefly summarize the article within a few sentences then provide your OPINION as to how the issue discussed impacts the retail industry
Create a vision and a business model for this new division that clearly demonstrates your decision on what you want your business to become in the future
Provide a detailed description of your company. The description should include, at a minimum, the company's name, its history, founders, business purpose, and mission., Describe, in detail, the product or service the company produces or services. ..
What type of consumer represents the core Amazon Go buyer? Give detail by making some marketing guesses: age, ethnicity, lifestyle, income, loyalties
Number and size of retailers, scale of operation (large, small), role of chain stores (typical volume). What are the names of retailers? What other options exist (internet, direct mail, open air markets, kiosks)? Focus on your industry.
MG5547 Marketing Communications - evelop a new integrated marketing communication campaign for a yogurt or yogurt drink brand targeting at the UK market
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