Reference no: EM132673625

CASE STP, Product Management & Situation Analysis

Assignment Overview

A Customer Focus

After you determine what you are selling, the next critical part of the marketing plan is to understand to whom you are selling. Knowing your customer is essential to ensure that the company is delivering an appropriate message to the target market. Marketing success is about turning sales leads into profits.

Not only should a company focus on servicing its current customer base, it must also seek out new customers.

This module's case will focus on defining your product's customer demographic and psychographic profile, along with customer relationship management (CRM) and customer satisfaction metrics. CRM is about managing current and prospective customers for strong and long customer relationships.

Case Assignment
Check out Nielsen Insights to find out more about today's customer. Visit Experian and Mosaic to find out more about using marketing research to develop customer profiles. (all direct links on last page)
Using information from the websites and articles from the library's full-text article databases (Academic Search Complete, Business Source Complete, and/or ProQuest Central), create a customer profile brief for a Mobile Pet Grooming Business:
Customer Demographics and Psychographics-A review of current customer demographics- (Target Market: Busy Families and Elderly who are limited in mobility)
• explain why this demographic profile is your primary target market.
• Develop a demographic profile of the potential customer segment.
• List at least two demographic tools you can use to help develop the demographic profile.
• Potential customer market demographics. Define the psychographic profile of your customer.
Customer Relationship Management-Find two CRM tools that help companies identify pertinent information about their customer segments. Discuss only Analytical and Operational, disregard collaborative.
• How will you use these tools to manage the customer relationship in your Mobile Pet Grooming Business?
Be sure to cite and reference the sources in APA format. The paper should be written in third person; this means words like "I", "we", and "you" are not appropriate. For more information see Differences Between First and Third Person.

Use the attached APA-formatted template (MKT501 Case1) to create your submission. Template Provided as an attachment.
Assignment Expectations
Your submission will include:
• Trident University International's cover page
• A 4- to 5-page paper with APA citations (2- to 3-sentence introduction, body, 2- to 3-sentence conclusion)
• The reference list page in APA format

Article - Research And Markets.com Offers Report: Pet Grooming Products Market

Attachment:- Product Management and Situation Analysis.rar