Reference no: EM132066713

Question 1: In the previous unit we have learned the parts on how to put together a strategic marketing plan in fact the final paper is putting one together. There are nine main parts to the method one is to analyze the need or if it would be a want. Find out the competition and then target market. What does this need to look like as far a design because of the target market needs for it to look like this. Where are we going to start the promotion of the product like geographic area. The four P's is a big part of the marketing plan which are product, promotion, place and the price this called the marketing mix. The nine steps will be applied to our own product and we must complete a plan for this product.

The intellipath section of the class was quite informative on the whole understanding of marketing. Most would think it was just starts sometime before the product is ready to be put on the shelves. It starts before the product and goes through the process until completed. Here are a few sections from each of the 4 units. In unit 1 we learned what marketing is and the role it plays along with what role a manager of marketing plays. The different aspects of the research and environmental scanning. Forecasting and demands, Customers' needs, wants, values, market. Unit 2 gave us the understanding of customer behavior models and the understanding of organizational behavior models also. Market structure; and, in small business techniques. How to research the competition and techniques to deliver customer values. Unit 3 we learned pricing methods how to figure demand and cost and the fact they are estimates. Advertising along with if to sell the company or the product. Public relation and publicity being free promotions. Unit four is our last in this class and we learn what is a CRM it is a program that helps to get need information on the process of the marketing strategy and an understanding of the customer buying habits with the organization. Online such as social media and online sales to differences in the social media networks. Then also the understanding of the different distribution channels we needed to look at when moving the product.

If we do not understand marketing which is one of the most important aspects of an organization, we would not understand the workings of any of the product. We need this knowledge to make proper decisions for the future of the organization that we are managing. The marketing department teaches things from the needs of consumers to the making and packaging of the product; then how to move it from one place to the other.

Question 2: The mission statement is the statement that tells people what the organization stands for and the way it wants to be viewed by the consumer. This also is the culture of the core of the company's personal. They must have the same agenda in mined and to also project the core of the companies' values to the investors and consumers.

Question 3: Customer relationship management is to keep data on clients to find out buying habits of the consumer. It also can perform surveys for information on products from the beginning to the distribution and after sales have started to see how well the product is doing. This keeps information to help those that spend a lot for the products sold by the organization to send promotions such as coupons or a card sent in mail with a promotion code with a 20% discount to help them feel valued as a customer to help maintain the loyalty of the customers that frequently buy or visit the website or store. It keeps tabs of sales to know if a change in marketing needs take place to better satisfy the customer.

Question 4: Since my product is curriculum for school's technology will play the biggest roll. Schools use tablets for the student to do their work. The curriculum will have to be a program that is in a app or downloaded to the schools' main frame. Then now we have K-12 public schools online and they will have to be an app downloaded to the main