User Account

All Pages

Determine what products and services the company offers for

Assignment Help Marketing Management
Reference no: EM13393094

7–8 PowerPoint slides (not including title or reference slides), minimum of 100–150 words of speaker Details: During an office meeting, members of your marketing team tell you that they would like to know the different types of data and research methodologies that are appropriate for the development of their new beverage.

You know immediately that exploring primary and secondary data is essential to finding the full market data when analyzing your target segments. In this particular project, you will research secondary data (data that has already been collected by another source). Using the library, Internet, and your textbooks, create a presentation that describes at least 5 different types of secondary research available through the major data providers.

Determine what products and services the company offers for segmentation (specifically for the retail market). Use the Market Analysis link on the company's site. Include this information in your presentation. Your marketing team has asked you to prepare a presentation of 7–8 PowerPoint slides with 100–150 words of speaker’s notes per slide.

In your presentation, describe the different types of data and research methodologies that are applicable for the development of the new beverage. Answer the following questions in your presentation: What are the different types of data and research methodologies that are applicable for the development of the new beverage?

What are at least 5 different types of secondary research available through the major data providers? What products and services does the company offers for segmentation (specifically for the retail market)?

Which type of research would be appropriate for the new product (based on the target market)? Explain. How will this data allow you to make decisions about marketing the new beverage?

Reference no: EM13393094

Questions Cloud

Recognize at least one metric to measure the procedure and : identify a company with which you are familiar. this could be your place of employment a car wash a yard service
The sec and fasb are two organizations that are primarily : 1 the sec and fasb are two organizations that are primarily responsible for establishing generally accepted accounting
Recognize which perspective most closely aligns with : as a leader you will be solving a variety of problems. based on the research literature you reviewed propose solutions
What is callable preferred stock why do corporations issue : what is callable preferred stock? why do corporations issue such stock? given the different features that are
Determine what products and services the company offers for : 7ndash8 powerpoint slides not including title or reference slides minimum of 100ndash150 words of speaker details
Explain the thought process while performing the swot : how successful a company is at exploiting emerging opportunities and dealing with associated threats depends on
Identify a process internal to the company that you wish to : identify a company with which you are familiar. this could be your place of employment a car wash a yard service
Assess the strengths and weaknesses of the strategy and : complete the assignment strategy and advertisingselect an organization that has been in existence for at least 20 years
Find out which project might be implemented and why example : review the project management email.write an email response in which you address the following pointsnbspdescribe the

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd