Determine what money to spend on traditional marketing

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if you were a marketing executive for a big business, how would you determine what money to spend on traditional marketing versus what monies to spend on social media and other Internet related marketing? How tough is that.

Reference no: EM131674411

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Determine what money to spend on traditional marketing : how would you determine what money to spend on traditional marketing versus what monies to spend on social media and other Internet related marketing?

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