Determine what media vehicles to utilize for advertising

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Reference no: EM133764788

Question: Buying media to promote an organization's product can be a very costly expense for any organization. Organizations must weigh the pros and cons when selecting the right form of media; the right choice will result in a successful and profitable outcome while the wrong choice will result in the waste of millions of dollars of the advertising budget. Media planning is a necessary process in which an organization should dedicate adequate time and energy towards analyzing and researching consumers viewing habits. By analyzing their habits, it helps the organization determine what media vehicles to utilize for advertising their product, and it helps the organization in eliciting the appropriate response from their target audience by utilizing the correct media vehicle.

Reference no: EM133764788

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