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Determine what happened in previous shows

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Reference no: EM132227789

Question: Read the given problem and give a reply to it, need input , must not summarize the paper, give advice and thoughtful input . 150 words min

The company that I decided to follow is Entercom Atlanta which a company that owns several radio stations across the country. Each of their platforms serves a purpose, allowing them to better connect with listeners.

FACEBOOK: Facebook is the most used platform for this particular company based on the type of markets they are in. Facebook is used as a way to converse with their listeners. It used for not only station updates, but contests and videos as well. This week, they used to keep listeners engaged with their shows.

TWITTER: Twitter used to connect in the same sense. Entercom uses it to converse with listeners as well as give them a constant "play-by-play" of station news. This week, they use it to tweet constant station updates for each show.

YOUTUBE: While Entercom uses youtube, it isnt a successful way to market radio. Their youtube channels don't get nearly as much attention as they their other platforms, including Instagram. This week, YouTube has not been use, as it appears that do most of their postings on Instagram and Facebook.

BLOG: Their blogs are used to keep listeners update with what happened in previous shows as well as what is going in general. It is a way to talk to listeners to who prefer to read about their news, rather than listen to it. This week they used it post about the Super Bowl as well as station contests.

Reference no: EM132227789

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