Determine what direction they will take in the marketplace

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As a team of management consultants, your job is to persuade CanGo to purchase your services to help them correct their management issues. Tell us your Team Name, identify your individual team members and give us some idea of the individual strengths you bring to this picture.

How does a corporation determine what direction they will take in the marketplace? The first three elements of setting this direction are Mission Vision and Value Statements. What do these mean? How do they impact decision-making at a corporation?

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