Determine ways to build website traffic

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Reference no: EM133351044

Assignment:

Determine ways to build website traffic or ways to analyze how various action items correlate with these three scenarios of website issues.

A decrease in acquired organic traffic from 8,000 visitors to 4,500 visitors in the course of three months.
A popup survey at the end of users' visits (an "at exit" survey) states that the website is not easy to use or organized.
An A/B Test (split test) shows that the control site receives 25K less visitors than new Version B, has a higher bounce rate than Version B, but sees a higher sales conversion rate by .8%.

Reference no: EM133351044

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