Determine two strategies that coca-cola is actually pursuing

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Reference no: EM133501851

Discussion Post: Strategies in Action

Overview

Comparing what is planned versus what you recommend is an important part of the case analysis. Do not recommend what the firm actually plans, unless in-depth analysis of the situation reveals those strategies to be best among all feasible alternatives. This exercise gives you experience conducting research to determine what a firm is doing now as well as what they should do in the next fiscal year.

Challenge

Complete the Strategies in Action; Assurance of Learning Exercise 5B of your text.

I. Step I: Go to the Coca-Cola corporate website and click on Press Center. Read through the most recent ten press releases. If you are able to locate relevant information from other sites, that's fine with me.

II. Step II: Determine two strategies that Coca-Cola is actually pursuing. These strategies should relate to Coke's plans for growth and development. Give some pros and cons of those two strategies in light of the guidelines presented in Chapter 5.

III. Step III: Determine two strategies that Coca-Cola is not pursuing. Give some pros and cons of those two strategies in light of the guidelines presented in Chapter 5.

Reference no: EM133501851

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