Reference no: EM132356088 , Length: word count:2000

Strategic Management Assignment - Stakeholder Meeting Simulation and White Paper

Learning Outcomes -

• Critically evaluate different strategy formulation processes utilised by organisations and evaluate their relevance to particular organisational contexts.
• Develop and plan the implementation of a selected strategy for different organisational levels including for change management processes.

Context: The assessment of this subject supports students in developing their skills and knowledge in topics that include environmental assessment, problem diagnosis, strategy development, and cultural and ethical contexts. Stakeholder meetings are a critical element in strategic management. This assessment task provides experience and immersive understanding of the complex interactions involved in the development of strategic choices, and the need to take an integrative approach to problem solving. The increasing pace of technological change and the increased impact of social media provides many challenges for businesses attempting to navigate towards growth and increased profitability. Rapid cycle times for new products can lead to decisions being made that are not always in the best interests of the long-term survival of the firm. Disruptions to the everyday course of business come from anywhere and need to be responded to often in short time frames.

Introduction - Assessment 2 Part B continues from scenario in Part A. In Part B, a disruption is introduced which necessitates re-consideration of the white paper done in Part A of the Assessment. Here is a recap of the scenario.

Scenario Recap -

Pro-Go Pty Ltd is a privately-owned manufacturer of small, high-quality action cameras based in Geelong, Victoria. Founded in 2004 it has enjoyed continuous year-on-year growth until the last financial year. Pro-Go has a track record of innovation, and technology that provides excellent quality results in a small package able to operate with small batteries for extended periods of time. The video files these cameras produce are known for having superior colour, and operate effectively in lower lighting conditions than competitor's cameras. They are also marketed on the basis of their extreme ruggedness, and reliability. Much of the technology used in its devices has been patented by Pro-Go and is not currently available to other manufacturers.

The Pro-Go management team has recognised that the ability to capture videos is now a feature of most phones. It suggests to them that the future of the stand-alone camera may be limited. Pro-Go's CEO has requested the executive team meet independently to develop a strategy to guide the company over the next five years.

Instructions - Please watch the below video Announcement from the CEO of Pro-Go Pty Ltd.

DISRUPTION

A number of Pro-Go cameras have burst into flames without an explanation being found. In addition, the company's largest customer - a major retail chain throughout China - exercised their right, under our sales agreement, to cancel their contract with us. Sales have halved in the last 24 hours and immediate action must be taken.

Re-convene the (emergency) stakeholder meetings to address these concerns raised in this video. The stakeholder meetings must discuss this disruption and develop a modified strategic plan/white paper. Please return to your groups immediately to discuss these events and adjust your strategic approach accordingly.

Please ensure to address:

• Privacy legislation
• Technological advances
• Connected devices
• Adjacent products/adjacent markets

Pro-Go Pty Ltd is relying on its management team, of which you are a part, to adjust the strategy developed in previous stakeholder meetings (Assessment 2 Part A) in light of these developments, and for the individual team to finalise their report to the CEO.

Suggested format

Your 2000 word, individual, White paper should be structured as follows:

• Executive Summary - Summarise the entire report - i.e., don't tell the reader that the report discusses the external environment, summarise the points the report makes about the internal environment.
• Table of Contents - Make it look good. Include page numbers and ensure the layout looks balanced on the page.
• Introduction - Provide background and context to the report. Tell the reader what has happened in the past that has led to this report being needed.
• Aim - State in a single sentence what this report is seeking to achieve.
• Discussion - Cover the key themes you wish to address. Generally try to address three (3) key themes, and provide three discussion points for each.
• Conclusion - Restate the aim and sum up the discussion to demonstrate to the reader that the aim has been satisfied. There should be no new content in the conclusion.
• Recommendations - What are the next steps? What is required to progress into the future? How would you evaluate your recommendations and success?
• References - Please ensure you use the correct APA referencing style throughout. Remember EVERY factual statement requires a reference.
• Appendices - Additional material to substantiate or add greater depth to the material presented in the report, and your Teamwork log.

The white paper is to be completed individually by each member of the team reflecting the impact of the proposed strategy on their particular part of the business after the disruption and should be completed to the professional standard that would be required if the below scenario were real. Below is a recap of the scenario and the requirements of the Five-year strategy white Paper which was outlined in Assessment 2 Part A.

Deliverables  The deliverables required of each student are:

1. Determine three options that exist in adjacent markets or with related but different products or technologies;

2. Nominate the preferred option and state why you believe it to be so; and

3. Discuss the implications specifically relating to your part of the business, and what challenges these might represent. Separate the discussion into short-term and long-term issues.

Students will be assessed on the overall quality of their White Paper and their ability to comprehensively address all the areas that should be contained in such a document. Please ensure you are familiar with the marking criteria in the attached rubric before you commence planning your submission.

Teamwork Log

Students should also keep a log of how they have worked together as part of a team in the delivery of this project. This includes meeting dates and times, meeting minutes/notes, a detailed description of how tasks were allocated and completed (and by whom), copies of emails and/or written discussion regarding the project, and any other evidence of teamwork that students would like to include. All students involved in the project need to check the log before submission. It is assumed that the final submission has been agreed between students as being an accurate record of the work that has taken place for the project.

The Teamwork log needs to be submitted with the assessment but is not a part of the overall word count.

Group participation will be determined as follows:

• Each participant in the team will evaluate the other member's contribution using a participation score matrix (see Appendix 1 Team Participation Score Matrix)
• Each participant is to assess their peers according to the Peer Evaluation Grading Scheme (see Appendix 2)
• Each participant is also required to complete a self-review using the score/rate found in the Team Participation Score matrix.
• The score matrix will be individually submitted to the Facilitator at the same time as the group (collective) report submission.
• The Facilitator will take into consideration the average "team participation score" for each member to determine the weighted 'Teamwork' criterion rows in the final marking rubric for this assessment (see below).
• All peer evaluations are confidential and individual rankings will not be released to other members of the group.
• Failure to submit a self-review and peer review correctly, or at all, will result is zero grading for this assessment criteria.

Attachment:- Strategic Management Assignment File.rar