Reference no: EM133295742
Assignment:
The Southern Cross Tourist Company Limited (SCTCL) is a well-known company operating in the tourism and leisure sector with activities under corporate governance (CG), non-executive director and board of directors. It is a subsidiary of The Union Sugar Estates Co. Limited and is listed company at the Stock Exchange of Mauritius operating under the Mauritius Companies Act 2001. It owns and manages hotels such as the Preskil Beach Resort at Pointe Jerome, Mahebourg, Astroea Beach at Pointe d'Esny, Mahebourg and Solana Beach at Belle Mare, Mauritius, also a boutique hotel situated at Pointe d'Esny and another one at Rivière des Anguilles known as the André Lodges.
In 2019, the SCTCL has made remarkable progress in the tourism sector even if the number of tourists arriving in Mauritius decreased by 1.1% but reached an earning towering the Rs 63.1 billion. The performance of Solana Beach Mauritius witnessed an improvement where its revenue per room increased by 3% in 2019. The profit figures of the company was up to 13.2% to reach Rs 26m in 2019 from Rs 13m in 2018. The Preskil Island Resort after a year of renovation repositioned to a 4-star status and registered an occupancy of 78.4% and an achieved revenue of Rs 300m. Thus, the group remains optimistic of the tourism industry in spite of COVID-19 period and is proud of its marketing strategies and action plans.
1. Critically analyse the range of stakeholders and determine their strategic influence and potential impact in relation to the change project within your chosen organisation. You must make reference to appropriate tools and theory.
2. A detailed stakeholder engagement plan supporting the change project within the organisation.
3. The successful execution of the engagement plan against its objectives and its stakeholders. Use appropriate theory and examples to support your answer.
4. If stakeholder communication is to be effective, the message will need to be adapted to ensure it relates to the targeted stakeholder group. Using relevant theory and examples critically evaluate ways this can be achieved within the organisation.
5. Critically evaluate ways of managing and resolving conflict, between stakeholders within your chosen organisation, which can often occur with change projects. Use appropriate theory and examples.