Determine the weight scores

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Assignment:

Based on Samsung, Apple, Google Competitive Profile Matrix (CPM), conduct an External Factor Evaluation (EFE Matrix) and Internal Factor Evaluation (IFE Matrix) of your chosen company or organization.

External Factor Evaluation (EFE Matrix) and Internal Factor Evaluation (IFE Matrix)

  1. List the External Factors and categorize them as Opportunities and/or Threats.
  2. List the Internal Factors and categorize them as Strengths and/or Weaknesses.
  3. Assign a weight factor as well as assign a rating to each factor. NOTE: Place special attention to the weight assignment which should total 1.
  4. Determine the weight scores.
  5. Present the two External Factor Evaluation (EFE Matrix) and Internal Factor Evaluation (IFE Matrix).
  6. Based on the EFE and IFE Matrices' and scores, what is your analysis of your company or organization for External Factors (Opportunities and Threats); Internal Factors (Strengths and Weaknesses)?

 

Reference no: EM133513623

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