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Assignment:
Who Is Picking up the Puffed Rice?
1. Identify the store and the day and time you made your observation.
2. Analyze the behaviors you observed to determine how consumers progressed through the consumer behavior process while in different aisles.
3. Assess how consumers determine the value of their various purchases. This can be addressed with at least two specific consumer examples or by combining all the consumers you observed.
4. Pick two specific consumers that seemed to be very different from each other. Contrast how these two consumers progressed through the consumer perception process.
5. Analyze how different manufacturers motivated consumers to pick their specific brands. Articulate thoroughly the behaviors displayed and the tactics used by the store or manufacturer to motivate the purchase.
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