Reference no: EM132833162

Following the passage of the Tax Cuts Act by the US Congress in late 2017, several large corporations announced the offering of employee bonuses and other incentives to their employees as a good-faith gesture of passing on parts of the tax gains to employees. In early 2018, United Airlines offered a lottery system of employee rewards and incentives instead of the more traditional employee bonus package. However, United Airlines' plan quickly backfired and resulted in public humiliation for its top executives. Based on the information discussed in Chapter 6 of Zikmund textbook:

If you were tasked with conducting research to recommend United Airlines on its bonus

• Develop a problem statement using proper research terminologies?
• Develop a purpose statement for your research.
• Determine the unit of analysis to be studied.
• Determine the relevant variables of the study.
• List a few (at least two) research questions that will guide you to study the problem and find managerial solutions.

Make sure to include in-text citations and peer-reviewed references

Book: Zikmund, W. G., Babin, B. J., Carr, J. C., & Griffin, M. (2013). Business Research Methods. Boston: Cengage Learning