Determine the underlying motivation for action

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Reference no: EM13700051

Based on the analysis outline guidelines For the MARE Project, Marketing and Strategic Recommendation to Design/create New product/Services to meet the Demand of Target Customer, write a decision context and needs assessment outline which addresses the following topics for your project. Remember to address the key outputs for each topic.
As appropriate and needed:

  • Determine the underlying motivation for action
  • Determine the decision criteria and standards
  • Determine what management needs to find out in order to act
  • Describe the product
  • Segment the market and select the target segment
  • List the major competitors and describe the competitive advantage
  • Identify the focal group of customers/clients

Outline Standards

Limit 500 words plus exhibits, tables, etc.
Refer to the standards for all assignments as laid out in the syllabus.

 

Reference no: EM13700051

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