Determine the type of marketing research

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Reference no: EM131384947

1. Interview a local small business owner to determine the type of marketing research, if any, he or she has used.

2. Visit a local small retailer and observe its marketing efforts-for example, salesperson style, store atmosphere, and warranty policies. Report your observations to the class, and make recommendations for improving these efforts to increase customer satisfaction.

Reference no: EM131384947

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