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Interview a local small business owner to determine the type of marketing research, if any, he or she has used.
Discuss the conditions under which pre-market standardization is more likely to emerge as an equilibrium than a standards war. Explain why consumer and producer interests in standardization may not be aligned.
List the key ideas you have extracted from the prescribed e-learning activity - ideas and explain how the ideas should be applied.
Describes central provisions of privacy laws - Presents the key provisions of the Australian Consumer Law
How many units will Brand X have to sell to achieve the same profit impact next year as it did this year - what would Brand X's market share have to be for its profit impact to remain at this year's level?
Consider informative advertising about a product's existence. Does an increase in the advertising cost function necessarily lead to lower profits? Discuss possible effects of persuasive advertising under imperfect competition.
As you consider all of the marketing components that we have looked at in this course, what are the primary ethical decisions that marketers need to make as they interact with their markets?
Summarize how the company has been internationally organized over the past five years and does the firm have the resources to compete internationally?
Find a company/organization who has misused statistics or who has been unethical in their marketing research. Write a case study about that experience, citing clearly and providing examples.
Identify and describe two sales forecasting techniques that could be used by the organisation or in the industry. Implementation of a recent marketing program or a marketing plan of the organization.
Describe the potential use of AdWords and AdSense by Fox Lake for advertising its wedding services. Which, if either, of these would you recommend for Fox Lake? Why?
You are to research ONE successful entrepreneur that you admire and find interesting. You may choose from one of the following if you would like, or you can select your own entrepreneur (with instructor approval) to research. This paper must follow A..
Why is it important to honor the customs and traditions of a country when working on an international project?
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