Reference no: EM133337957

Approach this  as if you were a UX designer and researcher working for a client or product manager in a company, and you are testing an important user task for a high profile product. You will be responsible for the design and user testing of an improved design, and you will provide final recommendations based on your work.

1. Determine the task flow you will use to conduct an A/B evaluation. choose a single task for one stakeholder that is important to the application, but also complex, having multiple steps to complete the task. Here are a few approaches to choose from.
   • could choose a new application and task and  a prototype of an improved design (design B) to compare to the original (design A).
   • You could have two distinct, but new, versions of an interaction to compare. For example, maybe you are proposing a new product that does not yet exist.

Produce interactive prototypes of both versions (A and B) of the task flow.
The prototypes should have the following qualities:

• The prototypes can be carefully sketched or use digital tools to a wireframe or higher resolution interface. The prototypes can be black and white, or you may use color if you choose.
• The prototypes should provide enough detail in the layout and textual content for a participant to complete the task without help, and provide clear detail on the full set of interaction choices. Otherwise you would simply be leading the participant to your desired path, not providing you with valid data on the usability of the interface.
• The prototypes should be of similar style and quality to provide a valid comparison between the versions for evaluation. This may require you to recreate a prototype version of a live application.
• The prototypes must be interactive through a click or touch interface. You can use any prototyping tool you prefer. Here are a few to consider. 

Conduct a user test of your prototypes with at least 8 participants. If possible, use participants that are within the target audience for your particular product being studied.

•  simple script to guide your testing sessions. There are two required components of the user testing providing you with both quantitative and qualitative data. A script consistent with concepts in our course reading.
  - Quantitative Testing - You will have the participants chosen task using both prototypes as you time their "performance".
  - Qualitative Feedback - You will then follow up the test with a few questions to get feedback from participants on the experience.