Determine the targeted segment market

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Reference no: EM133588432

Assignment:

Company- Apple

Product- iPhone 15

Do a IMC plan for iPhone 15.

IMC plan

  • Conduct the 3C analysis
  • Determine the targeted segment market.
  • Determine the positioning strategy - Branding / identity / competitive advantage.
  • Establish the objective that the proposed IMC is supposed to achieve.

Reference no: EM133588432

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