Determine the target market for pinkberry

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Question 1: Determine the target market for Pinkberry using ALL the bases of segmentation to describe the customer profile. Provide a rationale for your answer.

Question 2: Describe each level of Maslow's Hierarchy of Needs. Which level describes you the most when making purchases? Provide a rationale for your answer and use an example to highlight the level.

Reference no: EM132583758

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