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Your task is to apply appropriate differences analysis using the survey's desirability measures in your Global Motors.sav SPSS dataset to determine the target market descriptions for each of the possible automobiles.
Search for differences based on only the demographic categories of Gender and Income level, and only for the vehicles listed in #2 (4-seat all-electric) and #5 (5-seat standard size gasoline)
Attachment:- Survey.rar
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This task provides a clear working procedure on one sample t test, independent sample t test, one way ANOVA and chi - square test for independence. the study mainly focuses on appropriate differences analysis using the survey's desirability measures in your Global Motors.sav SPSS data set to determine the target market descriptions for each of the possible automobile.
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