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Determine the target customer or market

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Reference no: EM131250492

1st Part

Go to the internet and research some examples of unethical marketing or if you have a personal example, even better. For example, I know folks who brough something on Groupon and low and behold they were charged for extras when they went to use the service! One really sticks out for me, it was a mani and pedi deal, but get this, they charged $15 for using the messager chair (posted in small print on the door)!

2nd Part Target Marget Segmentation

Review the automotive advertisements. Determine the target customer/market that the vehicle in the ads would appeal to. Give information about each target group. It could include information related to age, lifestyles values, attitudes, wants and needs, gender, age, number of kids, education income, stage in the household lifecycle, geographic location (urban vs rural, etc) or risk orientation, etc.

Next come up with a brief marketing pitch (two to three 2-3 sentences) to persuade the target customer that the vehicle is right for him/her.

Reference no: EM131250492

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