Reference no: EM133216575
The goal of most online properties (Social Media Site, Blog, Website, etc.) is to get the intended audience to engage. This is achieved by enticing the audience to "do something".
The online property wants to get the customer (user) to go from upper funnel (engagement) to lower funnel (opt-in or purchase). These activities are known as "success events". Some examples of "success events" would include watching a video, downloading a "white paper", supplying your email address (opt-in), or submitting a lead form. The business (website) also consider these type of activities KPI (Key Performance Indicators) because they are getting the customer (user) to perform an activity / action that can help the business (website) to "further the discussion. The longer a business (website) can get you to engage - the closer they are to converting you (known as "conversion").
For this assignment, select an online property (Social Media Site, Blog, Website, etc.) you frequent. What is the "success event" that the online property is trying to get you to do? Was this attempt to get you to further engage ("do something") successful? If so, why or why not?
I would like you to determine what is the KPI (Key Performance Indicator) that would determine if the success event was successful? For example, number of visits, page views, bounce rate percentage, etc.
|
Social media analytics tool
: 1: For a brand of your choice, use a social media analytics tool (such as Fanpage Karma) to measure the social media presence that brand has and compare it to i
|
|
Elaborate a message that imc campaign can convey
: Elaborate a message that this IMC campaign can convey for a brand or company. Identify 4-5 types of media, which when combined best reflect the IMC campaign mes
|
|
Describe the process of using social media
: Describe the process of using social media as a sender from pre-purchase to purchase, post-purchase and ROI. Is this process applicable to all social media?
|
|
Role play leading negotiation meeting
: State what the communications protocol for the organisation is. State what the key outcomes of this negotiations are.
|
|
Determine the success event was successful
: The goal of most online properties (Social Media Site, Blog, Website, etc.) is to get the intended audience to engage. This is achieved by enticing the audience
|
|
Revise marketing plan
: Following the stakeholder meeting, revise your marketing plan to reflect the feedback you received.
|
|
Why digital marketing is a good fit
: Illustrate and rationalize with external sources why Digital Marketing (Facebook Page, Instagram, Website, Mailing List) is a good fit to promote a local restau
|
|
Strengthen competitive position in the market
: Give an overview of the pricing, marketing communications, and distribution strategies of each of McDonald's and KFC restaurant. What would you keep or change i
|
|
Matrices for mcdonald
: Create the following matrices for McDonald's when entering the Icelandic market
|