Reference no: EM133682603 , Length: Words Count:1500

SELECTION OF TOPIC

The chosen topic for the individual post/article centers around "Empowering Second Chances: Transformative Stories of Scholarship Recipients." This theme resonates with the mission of the Second Chance Scholarship Foundation and aims to highlight success stories of individuals who have overcome adversity through educational opportunities provided by the foundation.

The above is topic of blog. Considering that prepare the next part which is below

You will write, SEO optimize and publish a blog post/article as determined in the submission of the Strategy and Promotional Plan for Capstone Client. Following that, you will plan and execute a promotion plan for your capstone contribution using social media

Required:

Blog post/Article:

• Provide link to your published post/article
• Minimum 1000 words to a maximum of 1,500 words
• Submission to include a title and sub-headings, and author's name
• One featured image and 3 additional relevant images (or video, gifs or infographic) with captions (alt tags).
• Formatting with bullets, tables, and a layout that makes "skimming" easy for the reader
• Display creativity and originality for the blog concept and content - relevant to your keyword theme.
• Use correct spelling (Use Canadian English), grammar and professionalism.
• Include an active hyperlink URLs to related Capstine client information
• Keyword and key phrase application as submitted in your Strategy and Promotional Plan for Capstone Client
• Use the free tool to determine how many impressions your blog post gets and where the highest traffic is coming from
• Use of hashtags and other targeting and amplification techniques

Social Media Deployment:

• You will deploy and execute a social media promotion plan as submitted in your Strategy and Promotional Plan for Capstone Client
• The promotion plan is to include a minimum of 4 (four) published social media posts for each of the class social media accounts (Facebook, Instagram, Twitter and LinkedIn), Email marketing. Capstone client accounts to be provided 
• 2 (two) additional  implification strategies or approaches.
• Submit screenshots of your social posts (and links to posts if available). Proof of deployment may require your profile set up in scheduler and social calendar
• Note: each social media post is to be unique - do not simply post the same image/copy etc. on several platforms or repeat the same image/copy across the social platforms.
• Use the free tool to determine how many impressions your blog post gets and where the highest traffic is coming from.
• Use of hashtags and other targeting and amplification techniques