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Individual Mini Marketing Plan
Please draft a document between 1,000 and 1,500 words where you cover the following topics:
Situation Analysis:
Start off by analyzing the situation your company is in. One way you can do this is by conducting a SWOT analysis. Another approach is to critically assess what the company needs to do to enhance or sustain its growth and success.
You can also use a framework such as the Ansoff Matrix to determine the strategy your company should purse.
1. Market research
Please think of what information will lead you to make better decisions and how you will collect it?
2. Target market or Target Segment
3. Positioning
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An analysis of the holding costs, including the appropriate annual holding cost rate.
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Compute the Optimal Order quantity of DVD players. Determine the appropriate reorder point.
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Prepare a staffing plan showing the change of your unit from medical/surgical staffing to oncology staffing.
Ccompare the effectiveness of different leadership styles in different organizations
Be able to understand the concept of risk, roles and responsibilities for risk management and risk management tools and models.
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