Reference no: EM132251014
Read the following examples of advertising. For each example, determine the step in the advertising process. Target Audience, Advertising Objectives, Advertising Platform, Advertising Appropriation, Media Plan, Advertising Message, Executing, Evaluating
Walmart adopted the basic selling point of “every day low prices” as part of its major marketing campaigns
Procter & Gamble set aside $20 million for its advertising campaign to market a new product
Janice works at an advertising agency, where her job is to take the concepts and draft the copy for advertisements
Petco has determined a schedule for its advertisements on major networks; it will also place ads on the Internet
Yum Brands developed a new advertising campaign for Taco Bell in hopes the campaign will increase sales by 20%
Fred conducts pre-tests and post-tests to see how well an advertisement impacted a group of consumers
Dyson vacuum cleaner advertisements focus more on affluent home owners.
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