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1. Determine the stage of the product life cycle in China for Green Toy Company. Make sure you analyze their costs, customers, competitors, and marketing objectives.
a. Include 2-3 points to support each of the costs, customers, competitors, and marketing objectives.
2. Design your plan to account for the stage of the lifecycle. Expectation is that you will add / include 1 or 2 more as it applies.
b. Product; Price ; Distribution ; Promotion
3. Write a strong executive summary as if you were submitting this to the Green Toys Board of Directors and highlight the rationale for your design, i.e.: Is Green Toys in alignment? Whether Product/Price/Place/Promotion strategy of your plan are working in conjunction with each other to achieve the marketing objective of this stage.
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