Determine the stage of the product life cycle

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Reference no: EM133184401

Soda stream

1. PART A Determine the stage of the product life cycle for the china.

analyze their costs, customers, competitors, and marketing objectives.

a. Support each of the costs, customers, and competitors, and marketing objectives.

2. PART B - Design plan to account for the stage of the lifecycle.

The tactics noted on Figure 14.4 are high-level helpful points for you to consider and include plan. a. Expectation is that add / include 1 or 2 more as it applies. b. Product ; Price Distribution ; Promotion

PART C

Write a strong executive summary as if were submitting this to the SodaStream Board of Directors and highlight the rationale for your design, i.e.: Is SodaStream in alignment? Whether Product/Price/Place/Promotion strategy of your plan are working in conjunction with each other to achieve the marketing objective of this stage.

Reference no: EM133184401

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